Mikesell's are one of the world's oldest Chips companies, so they have understandably had a few branding changes over the years. This latest design features a photographic image of the flavor and contents, which works depending on the flavoring. The latest logo design has an odd stamp type serrated edge. The flavor has a color coded box, but we think they missed a trick here. The creamy colored bottom section of the bag looks innocuous as a background, but the top is a dark blue (for the Groovy range) for all the flavors. This should be flavor color coded just for this Chip.
While regular Chips are often thin and crispy, and Kettle Cooked Chips are usually hard and brittle, these Rippled Chips were thicker potato slices with a Marcelled cut. This meant biting into one saw a Chip break like a cracker rather than a Chip. A firm crunch, but not a loud one.
Groovy, as in Ridged Chips, are usually naturally thicker than regular Chips, if just to sustain the undulations without mass brekage. The air filled bag protected a large quantity of medium sized whole Chips. There were some potato skin edges and there was some light seasoning, but mostly the Chips were gently curved or straight with a nice oily yellow Potato Chips coloring.
This Chip had a hidden agenda! It was the evolved recipe from the Original as it grew more concious abut health concerns and took advantage of new technologies, science and seasoning over the years, but has a purpose. While an Original regular, unseasoned Chip often claims to be a standalone product - one that we at Chips & Crisps often criticise for lacking purpose in its All Natural and flavorless state - This Groovy Chip is made for dipping. The company even advertise it as such. So, it is a DIY Chip. Mikesells provide the base ingredient - you add the Dip!