Michael Season's re-branding features a sun shining from the back of the new logo. This shines over a glorious countryside. But all of this is background imagery. Whereas the Kettle Cooked range has been provided a traditional look and feel, these sort of have the flavor name plopped on a colorful background. The flavor color coding shouts out, but this dominates, which means the logo doesn't stand out as well as on the Kettle Cooked bags. It highlights the reduced fat aspect and the light background also helps provide healthy imagery.
These had a really good crispy crunch. The Chips broke easily but loudly. The thin and Crispy style is a little misleading - they are thick enough to provide a good munchable handful of noise.
The bag was suitably air filled to ensure there were very few broken Chips. So, most were whole and regularly shaped. There was little seasoning or visible oil. They really did look like dry, fresh potatoes slices.
If you ever wanted to try Kettle Chips but thought they were too unhealthy, it should be noted that Michael Season's Kettle Cooked version of this Chip has a better nutrition label count. If there was a School of Thought that considered flavor free Chips were merely for those advised by doctors to keep their sodium intake down, we at Chips & Crisps would be fully paid up members. These were a crunchy potato flavored side to a sandwich.