Michael Season's Sea Salt & Balsamic Vinegar Kettle Cooked ChipsReview
Bag Calories Fat Saturated Salt Sugars
28g 120 6g 1g 140g 0g
Michael Season's re-branding features a sun shining from the back of the new logo. This shines over a glorious countryside. But all of this is background imagery, which works very well. If anything, it enhances the Kettle Cooked label and color coded flavor band at the front. The design does all it needs to - It pops the logo, it has a traditional but modern feel, it differentiates the flavors colorfully. It even highlights the reduced fat aspect. The light colors even make it all feel healthy.
These Chips did not have the hard bite of some Kettle Cooked Chips. There was more of a wholesome crunch that leaned towards the crumbly as is more often seen with regular Chips.
The Chips did not look like most Kettle Cooked Chips. The reduced fat nature of their preparation made them look more pale than some. There were curled and bent Chips, but aside from a relatively light oil bubbles and a dusting of white seasoning powder, they didn't have much in the way of character.
As Michael Season's Kettle Cooked Chips are all reduced fat offerings, they can often appear to lack seasoning. These were no different. However, it is a combo that very few Chips manufacturers get right. The right balance between Salt and Vinegar is rare - most have far too much Vinegar in the pairing. As these were relatively light in the seasoning department, and a Balsamic Vinegar, rather than a more tart Vinegar like Malt, was used, the balance was fairly good. If only both Salt and Vinegar were more powerful...