Michael Season's re-branding features a sun shining from the back of the new logo. This shines over a glorious countryside. But all of this is background imagery. Whereas the Kettle Cooked range has been provided a traditional look and feel, these sort of have the flavor name plopped on a colorful background. The flavor color coding shouts out, but this dominates, which means the logo doesn't stand out as well as on the Kettle Cooked bags. It highlights the reduced fat aspect and the light background also helps provide healthy imagery.
There was a massive Chip in the bag that just had to be crammed in. Big mistake! I was left with Chip crumbs all over me. Some people never learn. The general crunch was crispy, like most regular Chips, rather than hard and firm like Michael Season's Kettle Chips.
The bag was suitably air filled to ensure there were hardly any broken Chips. There was a little peppery seasoning visible, but the Chips were light, in color, in oil bubbles and in seasoning.
In a similar fashion to Salt & Vinegar, where one of the partners (Vinegar) is often allowed to dominate the other by Chips manufacturers, the same is often apparent with Salt & Pepper. This wasn't the case with these Chips. The light potato, peanut cooking oil and salt was evenly balanced with the mild pepper seasoning. It's a shame the flavor couldn't shout a bit louder - it was very mild.