Michael Season's Lightly Salted Potato ChipsReview
Bag Calories Fat Saturated Salt Sugars
28g 140 7g 1g 130g 0g
Michael Season's re-branding features a sun shining from the back of the new logo. This shines over a glorious countryside. But all of this is background imagery. Whereas the Kettle Cooked range has been provided a traditional look and feel, these sort of have the flavor name plopped on a colorful background. The flavor color coding shouts out, but this dominates, which means the logo doesn't stand out as well as on the Kettle Cooked bags. It highlights the reduced fat aspect and the light background also helps provide healthy imagery.
Again, we should re-iterate, Michael Season's may be doing themselves a disservice by describing these Chips as Thin & Crispy. They are thinner than Kettle Cooked chips, but they are thicker than a lot of Regular Chips. They are certainly crispy though. A nice handful makes for a good crunchable mush.
The Chips were not as Thin and Crispy as described on the bag. Michael Season's are doing themselves a disservice by underestimating what was a nicely cut regular Potato Chip. There was little visible oil and the Chips were very light in color with few oil bubbles and not much in the way of browning or bad edges. There was a slight coating of seasoning.
While regular readers will know we do not consider ourselves great judges of plain or traditional Chips at Chips & Crisps (we prefer to leave that to those advised by their doctors to stick to Chips of this nature), these did appear to have a little flavor. There was a mix of oil and salt that worked nicely to bring out a fluffy potato taste. Not much, and we would make sure these accompanied an all singing all dancing sandwich, but there was definitely a hint of flavor!