Michael Season's Unsalted Kettle Cooked Potato ChipsReview
Bag Calories Fat Saturated Salt Sugars
28g 120 6g 1g 130g 0g
Michael Season's re-branding features a sun shining from the back of the new logo. This shines over a glorious countryside. But all of this is background imagery, which works very well. If anything, it enhances the Kettle Cooked label and color coded flavor band at the front. The design does all it needs to - It pops the logo, it has a traditional but modern feel, it differentiates the flavors colorfully. It even highlights the reduced fat aspect. The light colors even make it all feel healthy.
Thick enough to get a good Kettle Cooked crunch going on. The bent double Chips made an especially loud bashing noise as they were munched on.
These Chips were very light in color. There was little browning and they appeared fresh and healthy. There was not much visible seasoning, but a lot of the Chips were irregularly shaped. The oil bubbles were of a consistent nature - no real big ones.
These may have been a little saltier and tastier than the Unsalted version, but it might have been mind tricks - to us the Taste Test provided little new news. This is what we wrote for the Unsalted version: The Nose Plunge Test revealed an aroma somewhat akin to an empty plastic water bottle. Nothing. The flavor did not drift too far away from this either. Regular readers of Chips & Crisps reviews will know that we do not believe we are the best people to survey plain or unsalted Chips. If Chips need a sandwich to give them flavor... These had a sort of watery potato, with no natural sodium to give them any oomph.