McCoy's Potato Crisps
McCoy's was developed into a brand by KP Snacks in an attempt to create a niche Crisp to tackle Walker's dominance of the Crisps market in the United Kingdom.
Kenyon Produce, as KP was originally known, was a father and son operation that opened in Rotherham, South Yorkshire, in 1853. They originally produced sweets, jam and pickles.
By the early 1990s, the company was known as Kenyon & Son and Craven Ltd. The company became roasted and salted nut specialists, and remain that way today.
The company dominated the cinema snack market during the golden age of film and by the early 1950s they were Britain's foremost salty nut and snack producer supplier.
The company was taken over by United Biscuits in 1968, but the KP subsidiary continued to expand into the specialist Crisps and Snacks market.
In 2012, for a reported half a billion pounds, the company was sold to German snack and food distribution specialists Intersnack.
Along with others, such as Nik-Naks and Discos, McCoy's has developed into a recognisable brand in its own right.
The market segment bulldozed by the advertising and marketing work was men, under the banner, "The Real McCoy's – Accept No Imitations." Advertising after 2010 directed them more bluntly as "Man Crisps."
McCoy’s is currently the third biggest brand in the UK's bagged Crisps market. Around 5million packs are eaten each week. A third of British households are said to have bought McCoy's Crisps.
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