The McCoy's flavour colour coding and golden topped bags provide a classically simple and effective design. However, the branding is just wording on a slope. If they are 'Man Crisps' the logo should be 'stamped' on the bag with a branding iron. In other words, a proper logo should be created, rather than words and graphics merging as if easily created on Photoshop. The additional wording that appears on these bags is overwhelming and unnecessary.
Regular Crisps often have a light crispy crunch. Hand Cooked Chips often have a brittle and firm crunch. Ridged Crisps and Chips are invariably more thickly sliced so provide a meatier, more hearty crunch. These would fit into the last category, but the crunch seemed a little soft and noiseless.
Although these were thickly Marcel Cut style Crisps, there were quite a few broken constituents in the bag under Test. The Ridges were even and machine cut. There was skin on random edges. The seasoning appeared to be relatively random as well - some Crisps looked a darker orangy yellow and others pale. There were no oil bubbles. There was however a few flecks of green and red seasoning here and there that we found intriguing.
There was a smell, but the Nose Plunge Test revealed too small an aroma to identify. It was perhaps a little like a Chinese Takeaway. In a good flavour combination you should be able to identify both flavours in equal proportion. Somehow the folk at Walkers have managed to create a generic Thai food sort of flavouring, which is quite potatoey and somewhat reminiscent of a very mild Thai dip. There was no taste of chicken whatsoever.