The McCoy's flavour colour coding and golden topped bags provide a classically simple and effective design. However, the branding is just wording on a slope. If they are 'Man Crisps' the logo should be 'stamped' on the bag with a branding iron. In other words, a proper logo should be created, rather than words and graphics merging as if easily created on Photoshop. The additional wording that appears on these bags is overwhelming and unnecessary.
Irrespective of the grain, whether along it or opposed to it, The Snap Test returned neatly broken in half Crisps. The crunch was meaty and firm. There was nothing crisp about it, the crunch was similar to eating a softening thick cracker or biscuit.
Although regular cut, these were thicker than most Hand Cooked Crisps, which is unusual. However, this did not protect the contents of a very thin metallic bag - There were lots of broken Crisps. The Ridge Cut was wide and even. There was not much shape to the Crisps, as they were so thick most were fairly flat, and possibly even reconstituted. The Crisps were seasoned at random, with yellow Crisps and a darker orange colour on a few.
The Nose Plunge Test revealed a clear Cheddar aroma. Not just random Cheese, but Cheddar. The Crisp Licka Test found a medium level of salt. There was no discernible Onion flavour and although cheesy, the predominant flavour was mildly salty potato. The after-taste had a tincture of onion, but nothing much else. There even seemed to be a slightly soapy taste to a few of the Crisps.