A silver background with a top and tail flavour colour related strips. The rest of the bag is all about the company logo and the word 'Thick'. Not very imaginative.
There was a very thick and meaty Crunch which was most welcome: Particularly as they were a meaty flavour. They did not mush, neither did they mulch, but instead they broke down in sturdy and firm fashion.
These were thickly cut, just as promised, but that meant there were no oil blisters to speak of. The flat looking Crisps had a load of seasoning them, which was also encouraging.
A Nose Plunge Test revealed a most welcome sweet sticky Barbecue aroma. This was echoed in the flavour. It was particularly sweet and there was a sticky Barbecue flavouring. It could have been on anything though, because there was no Chicken evident. As a rather tasteless meat this is unsurprising, but it does raise the question of why a Meat flavour was added to the description.