Similar to the 'Ultimate' range, the impression the overall look of the bag provides is one of masculinity. The emboldened ‘Fire Pit Sizzlers’ and the fire on a backdrop of grey rock design hints at 'man marketing'. The overall impression is is all a bit corporate and bland – it amazes us how the bigger the company the easier they are persuaded by bland and unimaginative designs by expensive design companies.
These were thickly cut Crisps and with so many of this type, the first bites are a little like crunching on a cracker rather than a Crisp. The deterioration though, was fairly quick and the pulpy stage lasted a little longer than the crunch.
As with all of the Crisps in this range, these were evenly Ridged and thickly cut. There were a lot of broken Crisps in our test bag despite coming from an extra padded multipack. The main colour was orange and there was a lot of seasoning dust.
There was a syrupy flavouring to these Crisps. It was not the best barbecue flavours either. Instead it was a little overly sweet. There was no discernible Chicken flavour, but they were a passable version of a variety that the Americans almost always make better.