On one hand these are a cartoon monstrosity, with a dull and lifeless logo. On the other hand: Hawaii, bright colors, sunshine, Maui, tropical shirts, palm trees, vacations... FritoLay are conjuring an image here. And to do it, they have a surfing onion! Fantastic. Product pitching and placement can sometimes be more important than design quality.
The crispy and crunchy looking texture provided, yes, a crispy and crunchy munch. There was no rapid-fire Chips turning into pulp business with these. They were hard and robust, with a very good crunch.
These Chips may have been Kettle Cooked, despite it not saying so on the packaging. There were lots of misshapen Chips in the bag. They were also thicker than regular Chips. There were oil bubbles of varying sizes. The color was a bright yellow, with a crumbly surface - seasoning cannot be held responsible, because what there was, was similarly pale in color.
Maui Onion is perhaps the most stereotypical Hawaiian influenced flavor of Chips. A Nose Plunge Test revealed a mild onion aroma. They had a bottom floor of creamy, mildly salty potato, and a top floor of sweet onion. It cannot be put more succinctly than that.