A dull greyish pastel coloured bag with what looks like a fence surrounding a central description of the flavour in giant letters. There was also a Crinkle Cut Crisp image. Hopefully, this was designed by one of the marketing team’s children while impatiently waiting for the parent to leave work. It is actually hilarious to even imagine a company paid to design this!
It is very rare that we purchase a packet of stale Crisps, but we had to take a second look at the expiry date because the Crunch was very much a thud rather than a crisp snap. We would prefer constructive criticism when describing something so important to the nature of a Crisp, so we will stop with our mark.
These were fairly pretty looking Crinkle Cut Crisps. The grooves were well spaced. There were even some bends and curls. There was a touch of skin on edges and a good amount of seasoning visible.
A Nose Plunge Test was a very rewarding experience – We smelled Cheese and Chives. Excellent. We should mention the “Reduced Fat” claim before continuing – it didn’t say what it was reduced from. The nutrition label suggested a fairly standard Crisp with an average amount of fat, saturation and sugar. The flavour was actually fairly reminiscent of the aroma. It was a worthy, if a little tame Cheese, and unlike many Crisps of this flavour, the Chive was also easily spotted.