Marks & Spencer The Big Crinkle Sea Salt & Cider Vinegar Crisps Review
Bag Calories Fat Saturated Salt Sugars
55g 285 16.6g 2.0g 1.03g 0.7g
Marks & Spencer's 'The Big Crinkle' range had the same sort of design dynamics as the Hand Cooked range. Although this design has a light brown background with retro imagery and descriptive drawings to go with the flavour colour coding. We liked the 'All British' potato man in the corner. The wording is however all over the place, and eyes were drawn to the wrong areas of the bag at the wrong time.
The crunch was thick, hard, brittle, and firm. There was no return to potato mushiness at the end. The crunch sustained till the final swallow.
The first thing that should be mentioned was that there was an eleven centimetre long Crisp in the bag. The Ridged cut was wide, deep and thick. There were brown areas on some Crisps. There was also some pale coloured seasoning on the pale yellow Crisps.
The Key to a good Salt & Vinegar Crisp is balance. Far too many Crisps brands are either too salty or more commonly, far too vinegary. These Crisps included a muted Salt flavouring, but it kicked in really well with the Vinegar. There is however an often overlooked third partner in the combo - the potato. While the Salt & Vinegar were really quite well matched and tasty, the background potato flavour was not quite so good. A better Crisp potato and these would be great.