Marks & Spencer Count On Us Sour Cream & Chive Crisps Review
Bag Calories Fat Saturated Salt Sugars
25g 90 0.7g 0.2g 0.33g 0.8g
White, pastel and light colours, along with minimalist design, conveys healthy alternative imagery. This packaging does exactly that. It is a design theory that has become synonymous with healthy foods, and for that we applaud the design team. The key elements are also at the top, a basic, clean and fresh statement with the 'Low Fat' and '90 Calories' credentials at the introduction of the bag. There is a bland image of the contents, and an equally bland flavour description at the foot. The tear strips are cleverly colour coded.
A baked Crisp can often be more crunchy than a fried Crisp. These were of that variety. There was an audible, crispy, almost brittle crunch that saw the Crisp turn to mush slowly, but at the right pace.
It seems somewhat odd to see Potato Crisps without oil bubbles, but that was the case with these Crisps because they were baked. There were boils but they looked smoother and more matt coloured. There was obviously no visible trace of oil. There was browning on some, and a couple were over-baked. There was also some skin visible on edges.
Low in fat and low in flavour. It is a fashion for manufacturers to offer this lower fat type of Crisp as a snack option. As sales have gone through the roof, all Crisps makers seems to be joining in. However, the average bag of Crisps is usually about 50% more again in calorific content, so it is not much of a compromise to have a tasty Crisp. These had higher sugar and salt content than M&S equivalent regular Crisps, so it is not as if you gain nutritionally either, for the sacrifice of any flavour whatsoever.