Talk about keep it simple. A black bag. A panel with a veeery long flavour description. The usual ingredients style photo in the background. We have seen worse, but most are better.
These were a little confusing to describe. The folded Crisps provided a hard and biscuit-like Crunch. The bendy ones were hard and brittle. And a few seemed thicker in areas, which brought us a rather soft and meaty Crunch. Good fun, but entirely consistent.
These Crisps had a pink hue, with a brown pink out rim of potato skin. There was also some light orange Cheesy seasoning about, but most excitingly, there was a great number of bendy, curly and even folded Crisps in the bag.
We had to have a double take of the bag to confirm the contents. There was a Cheesiness, but instead of Pickle, or even Pickled Onion, there was a tart Lemon or Lime backdrop. Admittedly, Pickled Onion is supposed to have similar elements, but this was unmistakable – Cheese and Lime! If they had managed to add a little tangy sweetness they could have claimed Cheese and Lime Pickle, which would have obviously been nearer the flavour and also a rather innovative and interesting flavour. I should add, these were nice tasting Crisps, but a four instead of a one star performance was undoubtedly a victim of the mislabelling.