This is far more food packaging design by numbers than innovative Potato Chips packaging. The love and attention smaller Chips companies would employ is most certainly missing from this huge cooperation’s design team’s efforts. The bag itself is a nice muted brownish red. There are huge Chips with an essence of the expected colouring, but in graphic form. The background imagery of flavouring ingredients is however enticing. The ‘Naturals’ logo works as a banner with the flavour description much smaller and in a plain font and colouring below.
Like most Regular Crisps this smashed up quickly and audibly before a very quick mush stage
Thin but bubbly, with heavily blistered orange surfaces. There were the usual bends and curls of Regular Crisps some speckly seasoning
A Nose Plunge Test revealed a mild fruity aroma. The taste however, was intriguing. Paprika is a hugely popular seasoning in Eastern Europe. It is often misrepresented as a spicy seasoning, but it isn’t really. It’s a flavour enhancer a bit like garlic or salt. It is therefore a little surprising that it is a Crisps flavour at all, but it does have its own taste and these represented that flavour pretty well just right