Lorenz Snack World
Crunchips, Naturals, Peppies, Pomsticks, Saltlets
Address: Rathenaustrasse 54, 63263 Neu-Isenburg, Germany
Phone: +49 6102 293 0
Email: [email protected]
The official history of Lorenz-Snackworld began in 1889, when Hermann Bahlsen took over Fabrikgeschäft Engl. Cakes und Biscuits from H. Schmuckler in Hanover. He renamed the company Hannoversche Cakesfabrik H. Bahlsen and production began with a staff of ten.
In 1905, the company introduced Europe’s first packing production in Europe. Bahlsen died in 1919, but his legacy lived on, as sons Hans, Werner and Klaus Bahlsen joined the board and set about restructuring and modernising a company that had suffered the effects of the First World War.
After a trip to America in 1935, Klaus Bahlsen introduced Pretzel Sticks to the production line, but it was not until 1951 that the company introduced Europe’s first automatic Crisp machinery. As the presence of American soldiers in post-Second World War Germany created a demand, Heinz Flessner established the first Potato Crisps company in Germany.
In the early 1960s, sales offices were opened in France and Italy, and another in Austria. Shares were also purchased in Hamburg company Bahlsen William Liebelt.
In 1964 Hermann Bahlsen Keksfabrik KG purchased shares in Flessner KG and began distributing Flessner Potato Crisps products under its own Bahlsen branding.
In 1968, the most modern Potato Crisp factory in Europe went into production in Neunburg vorm Wald, Germany. A second major plant was added in 1971, in Hankensbüttel, as the demand grew.
In 1985, Bahlsen bought the remaining Flessner shares to become the largest Crisps company in Germany.
The 1990s, saw expansion into the East and South East of Europe. In 1992, the company acquired Polish Snack company Unimarex. A new brand was created to deal with ‘Snacks’, Bahlsen Picanterie. The company also bought out Lajkonik Snacks S.A.
In 1999, The company became Lorenz Bahlsen Snack Group. Its headquarters were set up in Neu-Isenburg, Germany.
In 2003 Lorenz-Snackworld launched Saltletts, as an umbrella branding for the full Pretzels range. Additional products were added to the range. A separate arm was introduced to take care of that side of the business called Lajkonik Snacks S.A.
In 2005, the company continued its expansion into Eastern Europe by acquiring Croatian company Karolina.
An additional plant was set up in Stanowice, Poland, and the company acquired Intersnack’s Polsnack, a manufacturer and distributor of the Chio and Biesiadne brands. At a similar time, the company sold its French operations to Intersnack. A marketing office was set up in St Petersburg, Russia.
Today, the company has over 3,000 employees and turns over in excess of half a billion Euro a year. There are seven production plants, and the company’s major brands include: Crunchips, Crunchips Stackers, Chipsletten, Saltletts, Snack Hits, NicNac's, Curly, Pomsticks, Monster Munch, Naturals, Peppies, Snack Specialities, Tacitos, Nuts & Fruits and Party Clubs.
Lorenz Crunchips X-Cut Chili & Lime
A Nose Plunge Test revealed a distinct, if somewhat mild, citrus aroma. The taste was altogether more strident. There was a distinct lime zing to these narrow-ridged chips. The extra well-coated chips also featured a nice, warming chilli infused potato. The lime was a little overly dominant, but the overall effect was an easy to eat, not too testing, but thoroughly enjoyable chip.
Lorenz Crunchips Paprika
A Nose Plunge Test revealed exactly what it said on the bag – Mild Paprika. The flavour was also evidently Mild Paprika. It was not hot and spicy, but there was sufficient kick to suggest some effort had been put into the seasoning. Overall the Chip made a very good account of itself within its genre, which is a regular feature of the European Potato Chips scene.
Lorenz Crunchips Cheese & Onion A Nose Plunge Test revealed a slight cheesy aroma. The taste was fairly unique in the Cheese & Onion world. The vast majority feature cheese dominance. These featured onion dominance. Indeed, to such an extent that I would have suggested ‘Mildly Onion’ may have been a fairer description. These was a creamy backdrop, which would presumably be the cheese, but it is very difficult to get this flavour right unless you use English Cheddar.
Lorenz Crunchips X-Cut Cheese & Onion
A Nose Plunge Test revealed a mild cheese and onion aroma. Yes, both were there, which is rare. They were a bright yellow colour and had narrow ridges, which I would presume is the ‘X-Cut.’ The taste was somewhat less impressive than the smell. There was a warming backdrop of buttery potato to an even spread of both cheese and onion, but both main constituents were mild. So, consistent, but middling flavour.