This is far morefood packaging design by numbers than innovative Potato Chips packaging. The love and attention smaller Chips companies would employ is most certainly missing from this huge cooperation’s design team’s efforts. The bag itself is a nice muted brownish red. There are huge Chips with an essence of the expected colouring, but in graphic form. The background imagery of flavouring ingredients is however enticing. The ‘Naturals’ logo works as a banner with the flavour description much smaller and in a plain font and colouring below.
After the initial couple of crackly, crunchy bites, these quickly turned a bit mulchy and then mushed up almost immediately after that.
There wasn't much to these Chips. They were mostly flat with no gnarls or curls. The oil blistering was more of a gentle rumble than a mountainous surface. There wasn't much seasoning about either.
To some around the world, as the image suggests, this flavour is Spring Onion. Although the direct translation is Green Onion, which is also a commonly used phrase to describe the vegetable upon which this seasoned potato slice offering was based. It was not a strong flavour (oh, how we yearn for a strong and eye watering version of this flavour), but it was immediately identifiable and clearly representative of its flavour description. Although our job is to provide a flavour review for you, it should also be noticed that these have among the highest saturated fat content of any Chip we have tried from around the world.