Burts Chips make the Levi Roots Crisps range. The bag design however, is the brand itself, which appears across the Levi Roots range of products. The red, gold and green Rastafari colours and the dread-locked musician imagery are in keeping. They therefore stand out on the shelves in their own right.
The edges of the undulations provided a sharp edged, cracking and smashing crash of what was as crunchy a Ridged Crisp as we have come across. The crunch lasted from the first bite to the last.
These 'Groove Cut' Crisps, were neatly cut with medium depth and width Ridges throughout. There were also more irregularly shaped Crisps than you usually find with Ridged Crisps. There was a hardened oily look, with a soft and pale brownish colouring, including some little dark dots here and there.
A Nose Plunge Test revealed a Paprika aroma, although this was not one of the ingredients listed. Oddly, there was no noticeable beef flavour, but there were lots of spicy flavours. Sort of like the stuff you put in the beef to provide a whacking flavour, but this in turn meant that any residual beef flavour was overwhelmed. Fortunately, by a great taste.