Judging by some of the latest designs from smaller companies, it appears that Lay's are allowed to design for the whole Chips & Crisps industry. As seen with so many, there is a large logo, a photographic image of a few Chips, the style of cut in big letters, plus the flavoring or seasoning - In this case, a pot of Barbecue sauce and a hairy brush. The advantage Lay's have over their rivals is of course the most recognisable brand on the market. Even their overseas companies have the same logo, but with their brand name on the red banner. Lay's could actually have a plain, flavor color coded bag with the name of the flavor and their logo, and sell no fewer bags of Chips. However, this is far from innovative packaging. It is actually as basic as it can be while still remaining modern and evocative. Fortunately, not all smaller companies take Lay's lead. It is therefore to them, that we have to look for exciting and interesting bag designs.
These industrial looking Chips were made thick enough for dipping. These were thick and firm and the Ridges only helped the crunch. A mouthful and you feel like you are biting into food with a soft munch and crack rather than a crispy snack food.
These Chips had wide Ripples, which harbored a good amount of Barbecue seasoning. The Chips did not appear particularly oily, but they were a light orange color. There were not so many oil bubbles about, but the Chips did look mostly curved; sufficiently so, to produce a good dipper.
A Nose Plunge Test revealed a slight hickory Barbecue aroma. But these are very much a mass market Chip. Lay's are sure to have targets and financial requirements to offset, such as product development and marketing costs, plus they will need to secure the required profit for these Chips. It is therefore unsurprising that they had a mild and inoffensive, sweet tomatoey pepper flavoring. An unsubstantial Barbecue taste, but a mild and sweet flavor that everyone would enjoy.