Judging by some of the latest designs from smaller companies, it appears that Lay's are allowed to design for the whole Chips & Crisps industry. As seen with so many, there is a giant logo, a photographic image of a few Chips, and the flavoring or seasoning - In this case, along with the obligatory pot of Barbecue sauce, the hairy brush of the standard Barbecue flavor has been replaced by a couple of peppers. The advantage Lay's have over their rivals is of course the most recognisable brand on the market. Even their overseas companies have the same logo, but with their brand name on the red banner. Lay's could actually have a plain, flavor color coded bag with the name of the flavor and their logo, and sell no fewer bags of Chips. However, this is far from innovative packaging. It is actually as basic as it can be while still remaining modern and evocative. Fortunately, not all smaller companies take Lay's lead. It is therefore to them, that we have to look for exciting and interesting bag designs.
These Chips were thin and crispy. They did not taste overly oily and crunched fairly consistently throughout the bag. The soft but crisp crunch was notable for its averageness. Right in the middle of any ratings.
These small to medium sized Chips were added to by the odd larger Chip. The oil bubbles were of a similar height; small, with the only larger ones, broken. The bumpy surface included crispy white bubbles and well seasoned orange colored areas.
This is much the same Chip as Lay's standard Barbecue, so this is much the same write up, with a curious ending. A Nose Plunge Test revealed a somewhat sweet smoky aroma. As an all time American classic Chip, it perhaps has a right to set a standard that others can follow or attempt to better. If you consider that Lay's have sales targets to meet and beat, they have to make a universally pleasing Chip, so it won't have stand-out flavors or heat. The sweet, tangy and mildly peppery Barbecue flavor sets a taste standard that many attempt to copy, but few better. The curious ending for this Chip came in the shape of an after-burn. Yes, it tasted much the same as the regular Barbecue Chip from Lay's but there was a certain level of hot after-taste that would ensure we would purchase these ahead of the regular Barbecue every time.