Lay's, Baken-Ets, Cheetos, Chester's, Cracker Jack, Doritos, El Isleno, Funyuns, Fritos, Maui Style, Miss Vickie's, Munchies, Munchos, Ruffles, Sabritones, Santitas, Simply, Smartfood, Sunchips, Stacy's, Tostitos Address: PO Box 660634, Dallas, Texas 75266-0634, USA
Phone: 1 800 352 4477
Website: www.fritolay.com, www.cheetos.com, www.doritos.com, www.lays.com, www.ruffles.com, www.simplyfritolay.com, www.tostitos.com
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Lay's Potato Chips
1931: Herman Lay sold Potato Chips in the southern United States out of his car.
1932: Lay began his own Potato Chip company in Nashville, Tennessee.
1934: Lay hired his first salesman
1937: By this time Lay had 25 employees and a much larger manufacturing facility where he produced popcorn and peanut butter sandwich crackers.
1938: Lay purchased his former employer, the Barrett Food Company’s Atlanta and Memphis plants for $60,000. The Barrett Company would hold half the company in preferred stock, Lay borrowed his share from the bank.
1939: The H.W. Lay & Company was formed, although the Chips were still manufactured under the Gardner trademark of Barrett Food Products.
1944: With further Barrett plants purchased, the product name was changed to Lay's Potato Chips.
1945: The company begun a long and close working relationship with The Frito Company by taking on an exclusive partnership to distribute in the South East.
1956: After continued expansion, including the purchase of The Richmond Potato Chip Company and the Capitol Frito Corporation, Lay’s Potato Chips had more than 1,000 employees, plants in 8 cities and branches or warehouses in 13 others. This qualified H.W. Lay & Company to be the largest manufacturer of Potato Chips and snack foods in the United States.
1961: After many years of working closely together, The Frito Company and H.W. Lay & Company merged to become Frito-Lay, Inc.
1965: Frito-Lay, Inc., merged with the Pepsi-Cola Company, to become PepsiCo, Inc. The Frito-Lay part of the company began operating as a wholly owned subsidiary of PepsiCo.
1966: Doritos were launched. They would go on to become the company's second best selling product line.
1969: Funyuns were launched.
1971: Munchos were launched.
1978: Frito-Lay's product development team launched Tostitos, a Mexican-style tortilla chip range. Within two years sales of $140 million made it one the most successful product launches in the company’s history.
1989: After a decade of continued product development, company growth, increased product sales, and expansion into new markets sales outside of the US and Canada contributed $500 million to a total sales figure of $3.5 billion.
1990: PepsiCo, Inc. acquired the UK's biggest Potato Crisps company, Walkers Crisps and Smith Foods from BSN (later Danone) for $1.35 billion.
1991: Multi-grain snack Sun Chips was introduced, along with a number of other products aimed at a healthier snack marketing strategy.
1994: Frito-Lay recorded annual retail sales of nearly $5 billion.
1998: The international arm of the company continued its acquisitions, mergers and and joint ventures program, including Smith's Snackfood Company (Australia), and Savoy Brands (Latin America). This would continue to today.
2010: Frito-Lay re-worked its Lay's Kettle and Lay's flavored Chips, along with around half the company’s full range of recipes. They were now made with all-natural ingredients.