Lay's have taken a similar design route to most Chips manufacturers with their Kettle Cooked range of bag designs. The broad flavor color coding is welcome and often seen. The style of frying dominates in big letters. And there is an image of the Chips you will hope are inside, along with a flavoring hint - in this case, a crumbly lump of Cheese. What we like most about this design is Lay's have actually taken a less is more approach to the logo. It is smaller, but it stands out more than their huge screaming logo on the traditional Chips packaging. This design is not original or inspiring, but it does the job in a modern, attractive and presentable fashion.
Most Kettle Cooked Potato Chips have a firm and rigid crunch and these were no different. They tasted a little greasy, but that did not detract from the crispy munch. The seasoning even managed to soften but stiffen a Chip's resolve!
For Kettle Cooked Chips these seemed to have avoided the over oily look of some Chips of this cooking style. Neither were they particularly thick for Chips if this type. It was all a bit standard. Even the curls and bends were less than you often see. Most of the oil bubbles were relatively flat. There was however the welcome sight of potato skin on a few Chips and there was some seasoning residue left on fingers.
A Nose Plunge Test revealed a mild cheesy aroma. A few Chips in, and Lay's had made it all very easy for us. The bag says Sharp Cheddar. In the UK, they would describe this as Mature Cheddar. Which doesn't sound nearly as nice. But it was nevertheless, the flavoring we got. It was an almost superior, older, and yes, more mature Cheese than you can find with mere cheesy Chips.