Lay's Sea Salt & Cracked Pepper Kettle Cooked Potato ChipsReview
Bag Calories Fat Saturated Salt Sugars
28g 150 9g 1.5g 110mg 1g
Lay's have taken a similar design route to most Chips manufacturers with their Kettle Cooked range of bag designs. The broad flavor color coding is welcome and often seen. The style of frying dominates in big letters. And there is an image of the Chips you will hope are inside, along with a flavoring hint - in this case, a spoon of black peppercorns. What we like most about this design is Lay's have actually taken a less is more approach to the logo. It is smaller, but it stands out more than their huge screaming logo on the traditional Chips packaging. This design is not original or inspiring, but it does the job in a modern, attractive and presentable fashion.
There were a few more glossy, oil soaked Chips than we would have liked, but what followed was a thick, firm, maybe even rigid crunch. The Chips did not melt in the mouth as quickly as some regular potato mushy Chips.
These were thicker than the average Chip, with irregular shaped constituents in the bag. The surface of the Chips did not include lots of small bubbles, but there were a few larger, and often broken oil vesicles. The coloring was mostly a golden yellow infused with oil. There was a reasonable sprinkling of ground black Pepper seasoning and the general surface texture was a little seasoning rugged.
A Nose Plunge Test revealed a mild cheesy aroma. A closer sniff and an equally mild potato peppery smell was apparent. It is hard to pinpoint, but there was a very slight cheesy or creamy background taste to what were basically Pepper Chips. Even the odd Chip without any black spots on lacked Salt. In a flavour pairing it is important that a balance is created. These were all mild Pepper. It was a really pleasing Pepper because it did not overwhelm the warm oily potato, but they would have needed to have been called Just Pepper, to get higher marks.