Lay's have taken a similar design route to most Chips manufacturers with their Kettle Cooked range of bag designs. The broad flavor color coding is welcome and often seen. The style of frying dominates in big letters. What we like most about this design is Lay's have actually taken a less is more approach to the logo. It is smaller, but it stands out more than their huge screaming logo on the traditional Chips packaging. This design is not original or inspiring, but it does the job in a modern, attractive and presentable fashion.
These Kettle Cooked Chips had a good, solid crunch, that was helped along by by their thickly cut nature. Crunchiness always makes a Chip feel fresh and good quality. These fit that profile just about right.
These Chips were lightly golden colored with very few blemishes and little visible browning. The little character they had was a slightly bubbled surface. The oil had not however battered down the resistance of the thickly cut potato slices, but rather knocked gently to politely request to come in.
There is a common misconception that Kettle Cooked Chips are worse for you than regular Chips. The nutrition label on this bag suggests the opposite - for Lay's Chips at least. Original, plain, Ready Salted, or, as they called them in the UK, 'Ready Boring', are impossible to review for flavor. They taste of very slightly, salty and oily potato. There is nothing else to add.