Lay's have taken a similar design route to most Chips manufacturers with their Kettle Cooked range of bag designs. The broad flavor color coding is welcome and often seen. The style of frying dominates in big letters. And there is an image of the Chips you will hope are inside, along with a flavoring hint - in this case, a pot of Barbecue sauce and a hairy brush. What we like most about this design is Lay's have actually taken a less is more approach to the logo. It is smaller, but it stands out more than their huge screaming logo on the traditional Chips packaging. This design is not original or inspiring, but it does the job in a modern, attractive and presentable fashion.
It would probably be the extra thickness of these chips that gave them their crunch because there was nothing brittle or firm about them. It may have been the influence of the seasoning, but although rigid, they just seemed like thicker than usual regular Chips. Once bitten through, the Chips seemed to melt away fairly quickly, but it was nevertheless a good, wholesome and audible crunch.
These Chips did not have the traditional look of Kettle Cooked Chips There were no raging volcanoes of hot oil meets slice of potato bubbles. Neither were there significantly misshaped Chips. There were curly and bendy Chips, but not the folded and bent double, or even screwed up Chips, that you often find. They did have the thickness of most Kettle Chips and also a pleasing amount of seasoning spread around in uniform fashion.
There is a common misconception that Kettle Cooked Chips are worse for you than regular Chips. The nutrition label on this bag suggests the opposite - for Lay's Chips at least. Of all the Barbecue flavored Chips we have tested, these were the most pleasing. For us, they established a centre point from which good and not so good Chips can be compared. They had a slightly sweet, slightly smoky, slightly Barbecue flavoring. These were straight down the middle, no-one would be disappointed and no-one would be overwhelmed Barbecue Chips.