Judging by some of the latest designs from smaller companies, it appears that Lay's are allowed to design for the whole Chips & Crisps industry. As seen with so many, there is a giant logo, a photographic image of a few Chips, and the flavoring or seasoning - In this case, half a lime. The advantage Lay's have over their rivals is of course the most recognisable brand on the market. Even their overseas companies have the same logo, but with their brand name on the red banner. Lay's could actually have a plain, flavor color coded bag with the name of the flavor and their logo, and sell no fewer bags of Chips. However, this is far from innovative packaging. It is actually as basic as it can be while still remaining modern and evocative. Fortunately, not all smaller companies take Lay's lead. It is therefore to them, that we have to look for exciting and interesting bag designs.
Although Lay's Chips are thin, they are obviously industry standard thickness, provided in a controlled environment, with as much computer generated and mechanical engineering available to a Chips production line. They can't make Chips this oily and thin, firm and crunchy though. These had a light crispy smash that turned a quickly swished mouthful into mush.
These Chips were particularly pale in color. Whatever seasoning there was did not mix with the oil enough to stick to the Chips, and provide some character to a rather dull texture. This was added to by relatively small and featureless oil bubbles.
These Chips were introduced as a flavor for the Hispanic community to enjoy, or the success was with the Hispanic community, or it was an existing flavor that the Hispanic community already enjoyed. One or all of those apply. Hence the use of the word Limon instead of Lime. Yes, Lime - a sour flavoring mixed with oily potato. It is not our job to say whether they are nice - it is to assess whether the flavor operates as it should. And it does. The Lime flavoring mixes with the potato to provide an unfamiliar to most, Chip. It is not so strong as to overwhelm the Chip, but it is sufficient for those that do not like them to say, "uurrgghh."