Judging by some of the latest designs from smaller companies, it appears that Lay's are allowed to design for the whole Chips & Crisps industry. As seen with so many, there is a giant logo, a photographic image of a few Chips, and the flavoring or seasoning - In this case, a potato with the Chips sliced off. The advantage Lay's have over their rivals is of course the most recognisable brand on the market. Even their overseas companies have the same logo, but with their brand name on the red banner. Lay's could actually have a plain, flavor color coded bag with the name of the flavor and their logo, and sell no fewer bags of Chips. However, this is far from innovative packaging. It is actually as basic as it can be while still remaining modern and evocative. Fortunately, not all smaller companies take Lay's lead. It is therefore to them, that we have to look for exciting and interesting bag designs.
These were fairly thin Chips with a number of vesicles that aided the crunch. But no salt. Which often firms it up. These Chips therefore had to rely on the hardened oil to create what was a crispy and snappy bite.
These were fairly attractive but characterless Chips. They were very light in color with little yellowing of the potato slices created by oil. There were a range of different sized bubbles, but the thinness of the Chips meant that all the larger ones were broken, as were some of the Chips.
A Nose Plunge Test revealed nothing but air. Interestingly, these are the only Slightly Salted Chips we have reviewed thus far that featured a sugar number. It is less than 1g per bag, but it was still there. As for the flavor; regular readers of Chips & Crisps reviews will know that we do not believe ourselves to be the most objective of judges when it comes to potato flavored Chips. We crave flavor and feel that a potato is nice enough tasting on its own. This category says 'Taste'. It was of oily potato.