Judging by some of the latest designs from smaller companies, it appears that Lay's are allowed to design for the whole Chips & Crisps industry. As seen with so many, there is a giant logo, a photographic image of a few Chips, and the flavoring or seasoning. The advantage Lay's have over their rivals is of course the most recognisable brand on the market. Even their overseas companies have the same logo, but with their brand name on the red banner. Lay's could actually have a plain, flavor color coded bag with the name of the flavor and their logo, and sell no fewer bags of Chips. However, this is far from innovative packaging. It is actually as basic as it can be while still remaining modern and evocative. Fortunately, not all smaller companies take Lay's lead. It is therefore to them, that we have to look for exciting and interesting bag designs.
These Chips were light and airy. There was no crunch, as such. The munch took away any sort of crispy snap.
These Potato Chips lacked all of the character of the world's finest snack food. There were no oil bubbles to speak of. The Chips were sort of flat in shape. There was no seasoning.
How do they create a nutrition label like that? We were amazed and had to see the ingredients on the nutrition label. There had to be potatoes, some sort of vegetable oil and sodium, but what else? Actually, no. This is the ingredients list: Potatoes, Olestra, Salt, Alphatocopheryl, Acetate (Vitamin E), Vitamin A Palmitate, Tocopherols (to protect flavor), Vitamin K, Vitamin D. Now that is some scary sounding stuff, but maybe not quite as scary as one particular ingredient: Olestra. From 1996 to 2003, products containing the fat substitute included a label that explained that it could cause abdominal cramping and diarrhea. One of the world's richest and most powerful food companies, Proctor & Gamble, carried out their own studies. The FDA agreed to P&G's claims and the warning was removed from packaging. The product is not approved for sale in the European Union or Canada. You can make your own minds up, but we will admit that our Test included the consumption of four Chips for this review and the rest of the bag went in the trash.