Lay's have taken a similar design route to most Chips manufacturers with their Kettle Cooked range of bag designs. The broad flavor color coding is welcome and often seen. The style of frying dominates in big letters. And there is an image of the Chips you will hope are inside, along with a flavoring hint - in this case, a couple of peppers. What we like most about this design is Lay's have actually taken a less is more approach to the logo. It is smaller, but it stands out more than their huge screaming logo on the traditional Chips packaging. This design is not original or inspiring, but it does the job in a modern, attractive and presentable fashion.
It may have been the oil infusion that provided these Chips with their rigidity. The snap and break was almost like a sort of potato glass. They were very crispy, did not melt in the mouth and remained crunchable until a whole Chip was eaten.
There were lots of cured and folded Chips in the test bag. Most were also an orange color; not from seasoning, but from the copious oil that stiffened them up. The odd shred of potato skin was visible, as were random flecks of seasoning.
There is a common misconception that Kettle Cooked Chips are worse for you than regular Chips. The nutrition label on this bag suggests the opposite - for Lay's Chips at least. It must be difficult for the word's biggest Chips company to produce a Chip that will appeal to all, while still providing the intended flavor. Especially for what should be a hot and spicy taste. What they did here was create a mild Jalapeno, mixed with oily potato Chip, that very few would claim was too hot. They had a warm and rounded, but very mild flavor.