Judging by some of the latest designs from smaller companies, it appears that Lay's are allowed to design for the whole Chips & Crisps industry. As seen with so many, there is a giant logo, a photographic image of a few Chips, and the flavoring or seasoning - In this case, a hairy brush, a pot of honey and a pot of Barbecue sauce. The advantage Lay's have over their rivals is of course the most recognisable brand on the market. Even their overseas companies have the same logo, but with their brand name on the red banner. Lay's could actually have a plain, flavor color coded bag with the name of the flavor and their logo, and sell no fewer bags of Chips. However, this is far from innovative packaging. It is actually as basic as it can be while still remaining modern and evocative. Fortunately, not all smaller companies take Lay's lead. It is therefore to them, that we have to look for exciting and interesting bag designs.
There were a number of flat, oil soaked Chips that appeared more hard and brittle than others in our test bag. The crunch was light and snappy, with the Chips providing an in-mouth crash rather than a crunch.
These were among the more characterful of Lay's Chips. They appeared to be thick enough to sustain only minor bag breakage. There were some good curls and although the bubbles were small, the oil saturated most Chips sufficiently well to allow the Barbecue seasoning to attach itself.
A Nose Plunge Test provided us with a nice Barbecue sauce aroma. This is a slight variation on a Lay's American classic Chip flavor, so it only needs to veer slightly away from the original Barbecue flavor to offer up an alternative. Lay's budgetary controls will ensure that they will make a universally pleasing Chip. The sweet, tangy and mildly Barbecue flavor that is a feature of the Original was all there but maybe slightly more sweet. We found no easily identifiable honey flavoring.