Judging by some of the latest designs from smaller companies, it appears that Lay's are allowed to design for the whole Chips & Crisps industry. As seen with so many, there is a giant logo, a photographic image of a few Chips, and the flavoring or seasoning - In this case, a couple of Tomatoes with some Basil leaves. The advantage Lay's have over their rivals is of course the most recognisable brand on the market. Even their overseas companies have the same logo, but with their brand name on the red banner. Lay's could actually have a plain, flavor color coded bag with the name of the flavor and their logo, and sell no fewer bags of Chips. However, this is far from innovative packaging. It is actually as basic as it can be while still remaining modern and evocative. Fortunately, not all smaller companies take Lay's lead. It is therefore to them, that we have to look for exciting and interesting bag designs.
These Chips did not feel particularly thin, but they did not crunch as solid and firm Chips might. Instead there was a sort of munch. A few at once and it only took tongue and mouth roof to smash them into a pulp pretty quickly.
These were nice looking Chips. They were the standard thickness of regular Chips, and although the lacked the major bubbly texture of Kettle Cooked Chips, there were still some curly Chips. The seasoning was a reddish orange that complimented the yellow of the Chips really well. There was also a lot of green flecky seasoning mixed in with the oily texture.
There was a nice garden sort of taste to these Chips. Not as in 'Garden Tomato' that is just marketing speak for some powder and chemicals mixed up in a lab. But there was a fresh, sweet tomato flavoring. The Basil is possible; certainly a herby taste anyway. Sweetness, was the over-riding flavor. A little like tomato puree or paste.