Judging by some of the latest designs from smaller companies, it appears that Lay's are allowed to design for the whole Chips & Crisps industry. As seen with so many, there is a giant logo, a photographic image of a few Chips, and the flavoring or seasoning - In this case, a plain sliced pickle. The advantage Lay's have over their rivals is of course the most recognisable brand on the market. Even their overseas companies have the same logo, but with their brand name on the red banner. Lay's could actually have a plain, flavor color coded bag with the name of the flavor and their logo, and sell no fewer bags of Chips. However, this is far from innovative packaging. It is actually as basic as it can be while still remaining modern and evocative. Fortunately, not all smaller companies take Lay's lead. It is therefore to them, that we have to look for exciting and interesting bag designs.
The thinness of these Chips made for a really very crispy crunch. Admittedly, it only lasted one bite before they quickly turned to mush, but rapid-fire eating will provide a non-stop crispy crunch.
These were less potato slices and more potato flakes. They were very thin. They were also rather anaemic. Although there were some brown spots about they actually looked a little bleached. There were very few whole Chips in the bag.
A Nose Plunge Test revealed a slight pickle aroma. Lay's will have strict sales targets for their less standard Chips to meet, they will therefore have to make a universally pleasing Chip, so it won't have stand-out flavors or heat. In other words, if you don't like Dill Pickle, you might still like these a little. As for the taste, well it is a very mild, not too vinegary, but unmistakable Dill Pickle.