Judging by some of the latest designs from smaller companies, it appears that Lay's are allowed to design for the whole Chips & Crisps industry. As seen with so many, there is a giant logo, a photographic image of a few Chips, and the flavoring or seasoning - In this case, a potato with the Chips sliced off. The advantage Lay's have over their rivals is of course the most recognisable brand on the market. Even their overseas companies have the same logo, but with their brand name on the red banner. Lay's could actually have a plain, flavor color coded bag with the name of the flavor and their logo, and sell no fewer bags of Chips. However, this is far from innovative packaging. It is actually as basic as it can be while still remaining modern and evocative. Fortunately, not all smaller companies take Lay's lead. It is therefore to them, that we have to look for exciting and interesting bag designs. In our humble opinion, as the world's best selling Potato Chip, it should be in its original packaging, irrespective of the recipe changes over the years.
The World's Chip is thin and greasy and crumbles very quickly when eaten. There is a crispy, airy and light crunch. Not much else to say.
It seems a bit strange to attempt to describe these Potato Chips. They are THE Potato Chips, after all. The world's best seller is crispy looking and average in every way. Not very thick, but not too thin. Not too much bubbling, but a few are noticeable in their broken states. Not much visible seasoning, but enough. They are oily.
A Nose Plunge Test revealed nothing. Not even oily potato. The flavor, if you need it describing to you, is not revolutionary - it tastes of salty, oily potato.