Judging by some of the latest designs from smaller companies, it appears that Lay's are allowed to design for the whole Chips & Crisps industry. As seen with so many, there is a giant logo, a photographic image of a few Chips, and the flavoring or seasoning - In this case, half a lime and a sliced pepper. The advantage Lay's have over their rivals is of course the most recognisable brand on the market. Even their overseas companies have the same logo, but with their brand name on the red banner. Lay's could actually have a plain, flavor color coded bag with the name of the flavor and their logo, and sell no fewer bags of Chips. However, this is far from innovative packaging. It is actually as basic as it can be while still remaining modern and evocative. Fortunately, not all smaller companies take Lay's lead. It is therefore to them, that we have to look for exciting and interesting bag designs.
These were very crispy Chips. There was a brittle crumble to them, rather than a hard, firm or rigid quality. A mouthful quickly turned mushy.
Although fairly thin, the majority of our bag's constituents were whole. There were some broken edges and the odd broken Chip, but overall not too much damage. There were oil bubbles, but they seemed to be of a consistent height, apart from the odd burst bubble. The seasoning was darkish in color, and randomly spread around among the oil.
A Nose Plunge Test revealed very little. There may have been a sort of tomato smell, but that may just have been us hunting for something. Lay's will need to meet targets for their less standard flavored Chips in their domestic market, but this flavor is marketed vigorously under different branding in their overseas territories, some of which enjoy spicier food, such as India and Mexico. So, are they hot enough? Again, Lay's are very clever in this area. There was a sweet tomato peppery tang to them which combined equally with a tart citrus flavor. So as a combo it battled well, and as a flavor it worked well to replace heat with flavor.