Lay's have taken a similar design route to most Chips manufacturers with their Kettle Cooked range of bag designs. The broad flavor color coding is welcome and often seen. The style of frying dominates in big letters. And there is an image of the Chips you will hope are inside, along with a flavoring hint - in this case, a sun-dried tomato and a crumbly piece of cheese. What we like most about this design is Lay's have actually taken a less is more approach to the logo. It is smaller, but it stands out more than their huge screaming logo on the traditional Chips packaging. This design is not original or inspiring, but it does the job in a modern, attractive and presentable fashion.
All Kettle Cooked Chips provide a crispier and firmer crunch than regular style Chips. These were no different. There was no brittle snap, as can be found with overly hardened oily Chips, but there was a nice cracking crunch.
These Chips seemed somewhat light and crispy for Kettle Cooked Chips. There were however plenty of irregularly shaped Chips with potato skin on edges to re-confirm their cooking style. There were also some oil bubbles. Not loads, but enough different sized vesicles to provide character. There was also some red and green seasoning visible.
These Reduced Fat Chips that everyone seems to be manufacturing these days... They make it look like they are healthy. They are not. Oddly, there were all manner of Cheese powders included in this bag to come up with, presumably, the Parmesan flavor. Those food science geeks, eh! And it worked. They managed to make a Parmesan flavor out of a weird old combo of ingredients. They didn't quite work on the tomato enough though, because while there was Natural Sun-Dried Tomato Flavoring, it obviously needed a similar boost, to match up with its partner. It was a flavorful Chip that was a little skewed to cheesy, but still very pleasant.