Lay's 40% Less Fat Applewood Smoked BBQ Kettle Cooked ChipsReview
Bag Calories Fat Saturated Salt Sugars
28g 130 6g 1g 140mg 2g
Lay's have taken a similar design route to most Chips manufacturers with their Kettle Cooked range of bag designs. The broad flavor color coding is welcome and often seen. The style of frying dominates in big letters. And there is an image of the Chips you will hope are inside, along with a flavoring hint - in this case, a pot of Barbecue sauce and a hairy brush. What we like most about this design is Lay's have actually taken a less is more approach to the logo. It is smaller, but it stands out more than their huge screaming logo on the traditional Chips packaging. This design is not original or inspiring, but it does the job in a modern, attractive and presentable fashion.
It is often the case that reduced fat Chips feature less crunch than regular Chips, especially with Kettle Cooked Chips. This was not the case here. Although there was no oil infused brittle smash or crackable Chips, there were plenty of firm and robust Chips that provided a very good and audible crunch.
As far as Kettle Cooked Chips go these were a little more encouraging than some in Lay's stable. They were as thickly cut as usual, but the bag featured more irregular shapes than others in the range. There was still a premium on oil bubbles though. This is strange, it is major characteristic of Kettle Chips. However, this was recompensed by copious amounts of Barbecue seasoning.
These Reduced Fat Chips that everyone seems to be manufacturing these days... They make it look like they are healthy. They are not. Anyway, we will admit to actually being a little confused by this flavor. With no idea what the Applewood would do to the flavor, we retreated to the ingredients list. 'Natural Applewood Smoke Flavor' it said. They tasted much the same as Lay's other Barbecue Chips to us. A little smoky and sweet Barbecue. A flavor that would please all. While a fancy wine taster might say, 'Mmm, a superior aroma of smoky wood. Yes, yes, wood. Maybe erm, Applewood.' We would say, nope, just Barbecue.