Judging by some of the latest designs from smaller companies, it appears that Lay's are allowed to design for the whole Chips & Crisps industry. As seen with so many, there is a giant logo, a photographic image of a few Chips, and the flavoring or seasoning - In this case, half a lime and a sliced pepper. The advantage Lay's have over their rivals is of course the most recognisable brand on the market. Even their overseas companies have the same logo, but with their brand name on the red banner. Lay's could actually have a plain, flavor color coded bag with the name of the flavor and their logo, and sell no fewer bags of Chips. However, this is far from innovative packaging. It is actually as basic as it can be while still remaining modern and evocative. Fortunately, not all smaller companies take Lay's lead. It is therefore to them, that we have to look for exciting and interesting bag designs.
Like all mushed up potato that is turned into a snack, these munch rather than Crunch
These were curly whirled extruded Potato Snacks. We cannot therefore rate them against Chips because they were unique among themselves. They looked nice.
Please excuse our translation – we couldn’t really do anymore than a direct translation. Although it should be said ‘Smoke Fumes’ is a brilliant name for a Chips flavoring. To be fair there was a somewhat Grilled meaty flavor, but ho hum