Laurel Hill Foods Jalapeno Kettle Cooked Potato ChipsReview
Bag Calories Fat Saturated Salt Sugars
28g 140 8g 1g 240g 2g
This design ticks almost all the boxes. It has a historical reference with a background image that tops the bag. The company branding is small, discrete, but visible. The style of content is clear. The flavors are bag color coded to separate them on shelves. It even has a graphic image of a stack of Chips (it's not a photo of the Chips inside). It's a bit dull, but it has a rather serene and premium feel about it
These Chips appeared multi surfaced as they were bitten through. First there was the layer of oil bubbles, then the base layer of potato slice. This created a fusion of sound; the melodic harmony of bubble bag cracking, and the brittle crunch of a fairly thinly sliced Kettle Cooked Chip.
On opening the bag, Laurel Hill's Jalapeno immediately looked out as if posing a challenge - go on then... They were light and airy in color, when usually Chips of this flavor can look darker and moodier. The surface of the Chips were bubbly and ready to pounce. Where most Chips have different height bubbles, these seemed to pose menacingly at similar heights. The only coloring was some potato skin edges and dark, sun glinting, flecks.
A nice sweet pepper aroma hit us during the Nose Plunge Test. And they were pretty hot. So many Jalapeno Chips lack something, not just a bite of heat, but flavor. These were somewhat sweet and creamy - this mixed with the potato and the vinegary, oniony, peppery taste, provided a good kick. Most importantly, each Chip appeared to want to err on the side of caution and balance the flavors up, but was overwhelmed by the sun inside it to burn away. The subtle bag design hides away a far better Jalapeno flavor than many bags that scream, "Hot, Hot, Hot" at you, with flame and fire graphics all over the design.