Based in Hanover, Pennsylvania, Snyder's of Hanover is the largest manufacturer and distributor of pretzels in the United States, and the global market leader in pretzel sales. It is also the second largest salty snack foods company in America.
In 1909, Harry Warehime founded the Hanover Pretzel Company, which went on to become the Hanover Foods Corporation. In 1923, Helen and William Snyder founded a separate pretzel bakery and distributor. The companies joined together in the early 1960s, when Hanover purchased Snyder's and renamed the company Snyder's of Hanover.
In 1963, the Bechtel Pretzel Company, founded by Bill and Helen Bechtel in 1947, was purchased and incorporated into Snyder's Bakery. Bill developed the original recipe for the Sourdough Hard Pretzel that is still enjoyed by snack food consumers today.
After entering most of the other snack markets during the 1960s and 1970s, Snyder's eventually returned to its historical reference of pretzels and potato chips.
In December 2007, Snyder's of Hanover acquired Jays Foods of Chicago, Illinois, after they declared bankruptcy, and added to its line of potato chips with an established and respected brand.
In addition to this, Krunchers! Kettle Chips, O-Ke-Doke popcorn were added to the Snyder's portfolio in late 2007 upon the acquisition of Chicago based Jays Foods and the former Wyandot, Select Snacks production plant in Jeffersonville, Indiana, that was renamed Krunchers!
Cape Cod, Kettle Brand, Kettle Chips, Krunchers!, Jays, Snyder's of Hanover, Tom's
Address: 13515 Ballantyne Corporate Place, Suite 900 Charlotte, North Carolina 28277, USA
Phone: 800 438 1880
Website: www.snyderslance.com, www.capecodchips.com, www.kettlebrand.com, www.campbellsoupcompany.com
In 2010 Snyder's of Hanover and Lance, Inc. announced a merger of equals creating a stronger national snack food company.
This combination creates an industry leader with a broad product portfolio including iconic pretzel, sandwich cracker, and potato chip brands.
Since 1927, Jays products have been a Chicago favorite. They are constantly developing new flavors to insure their potato chips and snack products continue to maintain their place at the top of potato chip manufacturing.
As of 2017 Snyder's Lance appeared to have scaled back their Krunchers! range of snacks. We will monitor the situation and get back to you with any further news