After Snyder's Lance took Jays Foods over they re-booted the design for the Krunchers! range of Kettle Cooked Chips and made them a standalone brand. A good marketing tool, as is the flavor color coding on this bag. The image of the Chips bursting out of the bag is also innovative and very well graphically produced. The gradual color coding to the top, where you find the company branding works very well, but as a standalone brand, 'Krunchers!' should have its own logo designed.
As fairly thick and bendy (some folded double) Chips, these were really good for dipping. The rigidity and firmness was echoed, quite literally, in the noisy crunch.
These Chips seemed a little thicker than a lot of Kettle Cooked Chips. There were lots of irregularly shaped Chips in the bag and not many broken ones, which was nice. There was some good oil bubbly texture to the surface of the Chips, which were also powdered with a layer of seasoning that appeared to soak up a lot of the oil. There were some brown edges but not quite as much green parsley as depicted on the front of the bag.
A Nose Plunge Test revealed a somewhat potatoey aroma, but this belied the flavor within. Which was, to all intents and purposes, Sour Cream and Onion. And it's not often we get to say that! Mostly, Chips of this alleged flavoring lean towards the onion in a creamy nature. This had a hint of distinguishable Sour Cream along with a balanced sweet onion flavoring.