After Snyder's Lance took Jays Foods over they re-booted the design for the Krunchers! range of Kettle Cooked Chips and made them a standalone brand. A good marketing tool, as is the flavor color coding on this bag. The image of the Chips bursting out of the bag is also innovative and very well graphically produced. The gradual color coding to the top, where you find the company branding works very well, but as a standalone brand, 'Krunchers!' should have its own logo designed.
A very solid and rewarding crunch. There were particularly hard Chips that must have had a fair amount of dried oil to stiffen them up. They did not melt in your mouth like some potatoey Chips do, despite their rigidity and firmness.
Thicker than most Kettle Cooked Chips and with plenty of character. There were bent Chips, squiggly Chips, folded Chips and gently curved Chips. There was also a thick layer of orange seasoning on the undulating surface, where the Chips were thick enough to not see many broken bubbles.
There was a burning spicy type of almost-but-not-quite smoky flavor to these Barbecue flavored Chips - The Mesquite concoction of powders, no doubt. There wasn't much Barbecue flavor either, it was more of a sticky sweet tomato flavoring that merged as an undercurrent to the other spices.