After Snyder's Lance took Jays Foods over they re-booted the design for the Krunchers! range of Kettle Cooked Chips and made them a standalone brand. A good marketing tool, as is the flavor color coding on this bag. The image of the Chips bursting out of the bag to release their flavor on an unsuspecting world is also innovative and very well graphically produced. The gradual color coding to the top, where you find the company branding works very well, but as a standalone brand, 'Krunchers!' should have its own logo designed.
The oil had soaked into these Chips sufficiently to dry them into a stiff and thick Chip. If they were thinner it could have been like shattering glass, as it was these were perfectly crunchable and even when a few were put into mouths they didn't turn to mulch too quickly.
These Kettle Cooked Chips were thick and firm to the touch. There were not as many odd shapes as often found in bags of Kettle Chips, but that was probably to do with the thickness. The surface of the Chips was bumpy and rocky, but the bubbles were generally small and unbroken. There were some brownish parts, but they were also minimal. There were also some green flecks around, which was good to see.
A "kosher" dill pickle is not necessarily kosher because it has been prepared under religious dietary laws. Instead, it is a pickled cucumber that has been made in the traditional style of Jewish New York City pickle makers. It will include a generous helping of garlic and dill to a salty brine. Perhaps Krunchers! were trying to regionalize their Chips. Anyway, does it taste like Dill Pickle? Yes. And the great thing about Dill Pickle flavored Chips is you can include the flavoring to varying degrees and there are sufficiently few comparisons to say one is less tasty than another. To us, these tasted of salty Dill Pickle and they were very enjoyable.