After Snyder's Lance took Jays Foods over they re-booted the design for the Krunchers! range of Kettle Cooked Chips and made them a standalone brand. A good marketing tool, as is the flavor color coding on this bag. The image of the Chips bursting out of the bag to release their flavor on an unsuspecting world is also innovative and very well graphically produced. The gradual color coding to the top, where you find the company branding works very well, but as a standalone brand, 'Krunchers!' should have its own logo designed.
These Chips are ideal for dipping. If they were created in a perfect Jalapeno Chips world, sour cream would be ideal. The thickness and rigidty was firm but crisp. To crunch into them made a cacophonous smash and shatter as the warm potato mushed up at the right pace.
A very good example of how to provide a thick and crispy Potato Chip with lots of character. The texture was not greasy, yet looked oil filled. There were lots of surface bumps and bubbles, but hardly any broken areas. The Chips were different sized but mostly whole. They were as thick as any Potato Chip and felt strong and tough. There was also some flecky seasoning about.
There are people that like a mild Jalapeno flavored Chip. We consider that an oxymoron (not to be confused with an accusation), how is it possible to have a 'mild' Jalapeno flavor? Unfortunately, despite an impressive Nose Plunge Test, that conclusively proved beyond a reasonable doubt that the Krunchers! bag was harboring Jalapeno fugitives, the flavor was mild and almost meek. In our opinion Krunchers! have created a Jalapeno Chip that will appeal to a wider audience. If you're gonna do that, whack some sour cream (or something), in it and call it something else.