Each bag is flavour colour coded. There is some positive health marketing at the top: No artificial, MSG, cooked with sunflower oil etc., but this is all contradicted by the governmental regulated health properties on the bottom strip. The only other graphic is a dull looking yellow hoop design with ‘Hula Hoops’ written inside. There is no mention of the KP Snacks heritage or branding on the front of the bag. The overall effect really is as dull as marketing design can get.
There is some Potato in these snacks, but the similarity with a Crisps crunch is mere coincidence. There is a crunch but it is a firm and rigid sort of munch.
It says Hoops on the bag and that’s what they are. Around a centimetre high and a couple of millimetres thick. The colour is a Crisps yellow, but with a light brownish coloured seasoning powder coating.
A Nose Plunge Test revealed a Chicken Stock aroma. The flavour delivered much the same. Reconstituted snacks often feature a more consistent and worthy flavouring that their Crisps counterparts and these fit into that mould.