Okay, first things first – these Chips came with Chopsticks. We cannot say whether all packs do, but the ones we were able to try had branded Chopsticks. I cannot say that often enough... Chopsticks! The bags were flavour colour coded. There was a neat Japanese style symmetry to the design, with perfect looking Chips lined up in a militaristic fashion, with the logo centrally aligned above them. The bags were also those modern-but-retro flat bottomed, but open sharing clasped at the top style bags. But Chopsticks, come on, that’s what you call putting effort in.
As these were fairly thickly cut, they crunched up at a fair and even pace. They did turn a little mushy rather than the ‘mulchy’ of Handcooked Chips, but that was not to their detriment.
These Beefy flavoured Chips were appropriately coloured. There was some darkish colouring, which may have been a blend of the plentiful seasoning powder and not-as-fresh-as-they-should-have-been potatoes. The little black and dark brown seasoning spots were a most welcome sight.
Beef flavoured Chips are very popular around the world and these were as good as most. It was a fairly exciting flavour description, but in the end it was a slightly peppery Beef stock.