It's hard to know what to say constructively about this bag. It does have a great logo, and it also retains its historical message. Most importantly, as a small distribution local product, it needs to convey a similar image while being noticeable on the shelves against a backdrop of glossy, enhanced graphically designed rivals. Apart from that... Not good.
It wasn't hard to find a large, intact Chip for Snap Test purposes. It survived quite well, with three broken sections from a firm break. The crunch was consistent, if a little soft in places. A good balance between being superior to most regular Chips and a little inferior to the firmer and more sturdy Kettle Chips.
These were natural looking Kettle Cooked Chips. There were blemishes, there were brown areas, there was skin on edges. There were crinkly and wrinkly bag members. There was an oily, bubbly texture, with little seasoning visible.
These manage to have hardly any sodium content, yet still taste of mildly salty potato. The oil was obviously busy at work with this Chip. With a whopping 3g of Trans Fat in just one ounce, a carrot would surely win the healthy eating contest! They are called 'Classic' though, and they are traditional Chips. Kitchen Cooked Classic are undoubtedly a shout out to the good old days when food tasted nice!