Kettle Chips certainly keep it simple with the regular range. Colour coded bags. Colours associated with the flavour. Minimalist design. Plain but fairly perfect. However, the Ridged range are all purple with the distinguishing feature a rather poor graphic image in the centre. They do stand out because purple is a rare colour in the Crisps and Chips world, but mostly because they are always stood with the other Kettle Chips on shelves.
There was a hard, firm, yet crisp snap to these Crisps. The crunch continued for most of the munch process, and it wasn't until the last knockings that the mush stage emerged victorious.
These Crisps were thick and firm. Brittle and crisp, with the yellow of the Crisps infused with darker oil soaked virtually transparent areas.
An oily aroma was released when the bag was torn open and a Nose Plunge Test was carried out. There was a traditional Plain Crisps flavour about these crispy Crisps. There was little noticeable Salt, as is often a feature of modern day variations of this flavour, but instead there was the warm and oil drenched familiarity of the past.