Kettle Chips certainly keep it simple. And so shall we. Colour coded bags. Colours associated with the flavour. Minimalist design. Plain but fairly perfect.
The Snap Test was passed, but with a B rather than an A - the Chips cracked in half but without a particularly audible snap. The Crisps were however crunchy, but not nearly as thick and worthy as many, including some in Kettle's own range. Two or three together was the solution.
These were a little oil textured and a darker orangy yellow than most Kettle Cooked Chips. The seasoning was clearly visible in two varieties, firstly the general colour of the Crisps and secondarily with tiny little red flecks dotted around the odd Crisp. Greasy and messy fingers were in need of napkins afterwards.
It is hard to say what part Sour Cream played in this flavour combo. There was a clear Chilli Pepper taste, but even the darker coloured Crisps, that would have more seasoning on, were not particularly hot. Less Sweet Chilli and more Hardly-Any-Chilli. The potato flavour did shine through, but overall a bit of a disappointment.